Standing desks were being hyped as a cure-all for the sedentary nature of the way most of us work today, but a new study says otherwise. Curtin University in Australia has found standing desks can lead to “discomfort and deteriorating mental reactiveness” with prolonged use. Standing Desk Research Study In the study, the researchers found […]
March 7, 2018 What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial
Just because your inbound marketing efforts are generating leads doesn’t necessarily mean you’ll be enjoying tons of sales. Transforming a lead into a buyer involves building and strengthening a relationship, which is the main aim of a lead nurturing campaign. Lead nurturing campaigns consist of a specific series of activities used to deepen relationships. Campaigns
Measuring Your Lead Nurturing Campaign’s Success Read More »
Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. As you track the source of your lead through the funnel, you can quickly determine what is working
Best Practices for Lead Source in Your Engagement Platform Read More »
Even with today’s booming B2C and eCommerce market, many businesses continue to face challenges in constructing their marketing strategies, particularly with regards to the emerging topic of B2C lead generation. Nevertheless, not only are there great B2C resources out there, but they can come with very affordable price tags for companies on a budget– even
Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to
Busting e-commerce myths that lead to bad marketing decisions Read More »
Chart of the day: PDFs are the best content type for attracting sign-ups on a landing page. Participants were randomly assigned in an experiment by ConversionXL. The team then even did a complicated ANOVA (analysis of variance), but in brief: PDF, followed by web content is the best content formats when also compared with video, for
Which content type is best used as a lead magnet? Read More »
Learn how to craft a customer-centric email sequence that engages and converts with personalized content Content marketing – in fact, all things content – seemed to be all the rage in 2017. Companies and agencies pushed out more emails and content than ever before. And the commentary keeps rolling in, especially from social channels. But
How to fill your lead stream with personalized content marketing Read More »
It normally goes the other way around, but this time, Snapchat’s copying Instagram, with a new text-styles feature, similar to Instagram’s recently launched ‘Type Mode’. It’s a fairly straight-forward addition – when typing, users will now see an additional text option to switch to new ‘Glow’ and ‘Rainbow’ fonts, providing a new way to spice
Snapchat Adds New Text Styles Option, Following Instagram’s Lead Read More »
Myriams-Fotos / Pixabay In a world that it’s harder and harder to get in contact with people, what is the role of cold lead marketing in cold email, cold calling and cold social media to connect. In this post will explore these cold contact development strategies and see what the place for these are in
