Personalization

Thunder boosts personalization and performance following Adacus acquisition

A-From MTT, Channel: Martech: Advertising, Marketing Tools, Marketing Tools: General, SEO BLOG / Good To SEO

Creative management platform Thunder has announced it has completed its purchase of AI-powered targeting platform Adacus — and, as a result, is adding three capabilities to improve personalization and performance. Deal terms were not made public. CEO Victor Wong told me that Thunder, which offers tools for creative ad production, had been working since last […]

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The Experience Personalization Pyramid | Smart Insights

Personalisation, SEO BLOG, Web personalisation, website personalization / Good To SEO

How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one or two of those approaches but haven’t considering how they relate to one another-so we

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Facebook tests Bonfire video app, a personalization road map & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Can Personalization Save Shopping Malls?

Management, SEO BLOG / Good To SEO

The rise of ecommerce is impacting shopping malls. Traffic and sales are down significantly. 2017 has been a particularly bad year for brick-and-mortar retailers, with hundreds of announced store closures. In this tough environment, the mall operators and their retailers are trying to stay relevant. By using technology in the right way, however, malls can

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What Behavioral Data Do You Need for One-to-One Personalization?

Marketing, SEO BLOG / Good To SEO

If you are a sales associate in a retail store, you want to help each shopper find what he’s looking for so he can ultimately make a purchase. In most cases, you would have a conversation with him to identify how you could help. But what if you couldn’t speak to him first? What if

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Transform your marketing from segmentation to intent-driven personalization

Channel: Industry, SEO BLOG, SMX & DMD Alerts / Good To SEO

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation often provides the wrong experience

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The game changer in retail personalization: Consumer identity management

A-Post to MarTech Today, Analytics, Channel: Retail, E-Commerce, How To Guides: Retail Marketing, Retail Column, SEO BLOG / Good To SEO

While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel

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Putting the Personal in Personalization

marketing personalization, marketing podcast, Marketing Strategy, personalization, Podcast, SEO BLOG, website personalization / Good To SEO

Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle:

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Marketing automation, personalization tools & the new economy of micro-influence

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

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How Coca-Cola & Netflix (And More) Are Using Personalization to Maximize Profits

Marketing, SEO BLOG / Good To SEO

One of the best ways to get ahead of the competition is with personalized marketing messages. Why? Because personalization treats people as individuals and not as part of a collective. Think about it: consumers are inundated with advertising all day long. Much of it is mass marketing. Companies that want to stand out speak to

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