What is Data Sampling? DATA SAMPLING is a process used to analyze a subset of data, in order to try and more quickly understand the entire data set. Let’s say my two sons dumped out 10,000 lego pieces onto their bedroom floor, and instead of cleaning it, I wanted to determine how many red lego pieces […]
How Google Analytics Data Sampling Works, Why it Matters, & How to Solve for It Read More »
In a world where customers expect fast, accurate deliveries within specified timeframes, companies need all the help they can get in meeting and exceeding those expectations. Driven by large e-tailers like Amazon, those expectations are changing by the day, and pushing manufacturers, retailers, and distributors to deploy new technology solutions that enable end-to-end supply chain
Helping Companies Around the Globe Solve Their Most Pressing Supply Chain Challenges Read More »
How To Solve The Five Most Common Social Media Problems Deploying social media as part of your overall digital marketing mix can be an important way to build brand awareness, attract new customers, and sell more products. However, every now and then, a few tweaks might need to be made to the way you are using
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Despite all the hype around chatbots, strong business cases remain limited when compared to the number of chatbots created. To be fair, many companies launching chatbots have done so in an experimental spirit, but that hasn’t stopped some observers from asking questions about whether the chatbot hype will ever materialize into something meaningful. Some chatbots,
Part 3 of the TED Radio Hour episode Bias and Perception. About Andreas Ekström’s TED Talk We think of search engines as unbiased sources of information. But they’re not—and they can be manipulated. Andreas Ekström asks: who should hold the burden of addressing bias in search engines? About Andreas Ekström Andreas Ekström is staff writer
Predict problems? It sounds like the stuff of fantasy—or at least psychics. The reality, however, is that as a business owner you need some kind of sixth sense for issues within your company. Although you can’t exactly predict the future, you can set up an infrastructure that will help you address issues as they arise
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As a CRM consultant, I’m always recommending ways our clients can make better use of the systems we implement – and hopefully use us to help them. One of my go-to recommendations is website integration. Most good CRM systems can be integrated with a company’s website to bring down user information so that their behavior
Website Builder Wix Launches A CRM App To Solve A Common Problem Read More »
Reader submissions Published 7:30 a.m. PT Dec. 15, 2018 Buy Photo Charlotte Ireland, left, and Maia Houston explain how their fourth-grade class at Desert Learning Academy tested different types of non-plastic straws.(Photo: Zoë Meyers/The Desert Sun)Buy Photo Answers are out there The Dec. 11 front-page article “School’s plastic warriors” about Desert Learning Academy teacher Lynn
Teach school kids tech can solve environmental problems we’ve caused Read More »
Marketers regularly complain about transparency in digital advertising and, this week, Viant’s Adelphic announced a pricing change that it believes solves the problem for a demand-side platform (DSP). What’s new. Instead of charging a percentage of media spend as other DSPs do — typically 10 to 15 percent — Adelphic will now charge an all-you-can-eat
Like many businesses, Tommy John was launched out of a personal need to solve a problem. Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having. Tom Patterson,
Tommy John Launched Out of a Problem That I Wanted to Solve Read More »
