Verification

Marketing Day: Twitter verification, GDPR Insights by Namogoo, attack sites & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads. The post Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines appeared… Please visit Marketing Land for the full article. Source link

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for

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Facebook’s Implementing Disclosure on “Issues Ads”, Adding Verification Requirement for Page Managers

The changes keep coming at Facebook. As the company works to address the various concerns in the wake of the Cambridge Analytica scandal, they’re rolling out a range of new privacy and transparency tools. The latest update relates to ad labeling and Page management, with new indicators and rules set to come into effect to

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Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more

Facebook has introduced yet another set of changes in the wake of a scandal caused by charges that Cambridge Analytica misused Facebook user data. In a blog post Friday, Facebook executives Rob Goldman and Alex Himel announced several changes and features they said would make advertisements and Pages more transparent.The changes include required authorization and labeling of political and

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Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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