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Should You Offer a Freemium Level for Your SaaS Platform?

If you have a SaaS platform, getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. You have to communicate what sets your product apart, price it competitively and ensure that it has all the bells and whistles that your users really […]

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SEO writing guide: From keyword to content brief

If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from

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The Craziest Content Marketing Tactic Ever

If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitors aren’t doing. My content marketing advice? Stop creating

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7 Content Marketing Hacks That’ll Crush it in 2019

Today, I’m going to talk about seven content marketing hacks that will crush it in 2019. Content Marketing Hack #1 – The Skyscraper Method I’ve talked about the art of the skyscraper technique, which was developed by Brian Dean of Backlinko back in 2015. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content

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Content Idea Generation: 3 Super Easy Steps

If you’re like most content creators, bloggers and writers, at some point you’ve stared at the blank screen cursing the flashing cursor because you have no content inspiration. I wish I could tell you that I had a magic Harry Potter type spell that would instantaneously transmit your creativity into tangible format. But alas like

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