What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems […]
If you are a fast-growth company — or aspire to be one — the key to that growth is a successful channel partner strategy that results in an indirect sales force of hundreds of reps globally with only a few actually on the payroll. But how do you develop your channel partnerships? Does this apply
Any savvy marketer knows that social media is a powerful tool when it comes engaging prospects, leads and customers, regardless of where they are in the sales funnel. For one, with social media being so tied to mobile nowadays, it offers you a way for you to engage your audience wherever they are. And, on
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B2B marketers often ask me if they were to create one video, what would it be? My answer is to get yourself a customer testimonial video (also called a case study video, or a success story video). Whatever you call them, they are incredibly effective at converting leads into customers and can be used in
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Demand Gen Marketing For the Customer The industry has talked an awful lot in recent years about marketing’s importance in generating awareness and leads, but we’ve said less about its value in the larger customer lifecycle – as a tool well-suited to retention efforts and well-equipped to drive revenue. That’s right. Marketing automation shouldn’t be
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Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank
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This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell me and the audience more about yourself and your company Interact? Josh Haynam: We have created software for building quizzes, which are the hot thing online right now. You see all those quizzes on
As you can see, we’ve also developed a great decision-tree infographic you can use to help you understand when and when not to gate. Let’s walk through the five questions. #1 Is this a “contact us” opportunity? These are typically found at the bottom of the funnel and are a clear signal of serious buying
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This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas Marketing? Kari Seas: Sure. I started Seas Marketing about a year and a half ago. And we focus on developing content marketing for technology companies,
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Editor’s note: This article ‘Tis the Season: 11 Best Practices for Holiday Campaigns was originally published on CMO.com in October 2017. Summer flew by in a blur, as it always seems to, and all of a sudden the beginning of the holiday shopping season is just weeks away. The time for digital marketers to prepare for
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