Digital Marketing

How to Boost Conversion Rates for Healthcare Websites

How to Boost Conversion Rates for Healthcare Websites Most healthcare organizations and professionals use their websites to market their services and attract patients. However, just because someone has visited your site does not mean that they will convert into a customer. The success of a healthcare site is not determined by the amount of traffic, …

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Introduction to Search Ads 360 and Display & Video 360

What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of confusion. Back in the day SA 360 used to be called Doubleclick Search, and DV 360 was called Doubleclick Bid Manager. Read more about the major rebranding announcements …

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6 Ways to Improve Social Media Marketing Efficiency for Small Businesses

6 Ways to Improve Social Media Marketing Efficiency for Small Businesses asian business man write social media concept on virtual interface In today’s technologically-savvy world, every business should have at least one social media account. Using networks like Facebook, Twitter, and LinkedIn are excellent ways to create an online presence and gain exposure among your …

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Why Marketing Agencies Should Outsource Their Work

Why Marketing Agencies Should Outsource Their Work Most marketing agencies attempt to do everything in-house, relying on full-time and part-time employees to handle everything from client acquisition and management to ground-level execution of tasks. This is advantageous in some ways, because it gives agency leaders more control over how the work is executed. However, most …

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11 Companies That Are Doing Mobile Advertising Right

UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both …

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Aligning Creative Output and Performance Metrics

Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of …

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