Digital Marketing

9 Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work …

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How to Leverage Social Media For Industry Events

Industry events became quite common over the last couple of years. They’re not just an opportunity to meet great people and learn amazing things – but they’re also an opportunity to get a decent social media following, influence and build great relationships. Mastering social media marketing during industry events can be crucial for your growth. …

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3 Methods to Use Instagram for Product Promotion

Do you feel like your brand doesn’t belong on Instagram? Your Instagram feed is peppered with posts and ads for physical products and services. But digital products? You’ve seen maybe two or three posts over the past few months. That’s all. But that doesn’t mean that Instagrammers wouldn’t want to see more from digital product …

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7 Business Intelligence Trends You Can’t Ignore in 2020

Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the …

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42 Digital Marketing Trends You Can’t Ignore in 2020

UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top …

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How Neuroscience Affects Customers’ Buying Behaviors

Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. …

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13 Holiday Marketing Campaigns to Draw Inspiration from for 2020

It may come as a surprise, but the ‘holiday marketing season’ isn’t only during Christmas – it actually lasts all year long. This is because we have seasonal, recurring global marketing opportunities – almost every few months. This includes the Super Bowl, Valentine’s Day, Easter, and even the Back-to-School momentum in September to promote our …

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Launched New Podcast About Professional Speakers and Storytelling

In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from …

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