Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing […]
How Mobile is Changing Marketing by Creating Value Read More »
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product searches for their related keywords. It’s predicted that an entire industry
Amazon SEO is Now More Important than Google SEO for Brands Read More »
Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management. I thought this was interesting in that this makes Adobe a CRM company competing with the likes of Salesforce, rather than what most people think when they hear
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management Read More »
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying
Ryan Deiss is the co-founder and CEO of DigitalMarketer, a highly successful online community and learning platform for digital marketers. Ryan recently talked about the challenges of going from founder and Chief Marketer to CEO and offered some great advice for those of you who are in the process of building a company. Below are
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their 2018 advertising budget on content marketing. The investment makes sense as well executed content marketing can bring more traffic to a website, raise
How to Build a Content Marketing Strategy (And Stick to It) Read More »
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach. “If you look
Denny’s Says That Google Ads Are Bringing Customers to the Table Read More »
Experiential advertising is the talk of the advertising industry because it combines search, social, and digital with the human senses of sight, hearing, smell, taste, and touch in order to form marketing connections organically. It’s thought that these organic connections will create memorable and impactful experiences that will build true brand loyalty that won’t easily
Experiential Advertising – Where Live Advertising is Exploding Read More »
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z. The United Nations data marks the years 2000/2001 as the intergenerational split, while other researchers define it earlier, around 1995 to 1997. Gen Z,
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something Read More »
