Facebook advertising, when done correctly, can be a major asset to your marketing efforts. Facebook offers businesses a wide variety of advertising options to choose from, and with a network of billions of users, it provides the potential to reach tons of prospects. However, there are a lot of moving parts that go into creating […]
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Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together
When you’re looking at your budget for online marketing, it can be tough to decide whether to focus your resources on Google Ads or Facebook Ads. Both platforms have tremendous reach, and a large portion of those users are your potential customers – you just have to find them. Personally, I think it’s important to spend
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Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 million daily users on the platform. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global
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Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for
Facebook Audience Overlap: What Is It And How To Avoid It Read More »
Running a Facebook ad campaign correctly can drastically increase your conversion rates, the number of website visitors and your overall success. But getting your ads to be successful on this popular social media platform and knowing what ads to run and where can take some time and money. Of course, as with all advertising, you
For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC
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How to Maximize Facebook Lead Gen Ads for Your Business Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, companies across
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Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
