Influencer marketing

Influencer Marketing ROI: How To Make Your Results Really Improve

eConsultancy, FTC, Gartner Hype Cycle, Influence Marketing Hub, Influencer marketing, Linqia Research, Media, MediaKix, Research, ROI / Good To SEO

Do you get measurable Influencer Marketing ROI for your programs? Don’t worry–we can keep this lack of c-suite-worthy results between us. Even better–you’re not alone. Why:Because 4 out of 5 businesses that use influencer marketing can’t prove ROI! In addition:Influencer marketing ROI is the biggest challenge they face. I’m not surprised and you shouldn’t […]

Influencer Marketing ROI: How To Make Your Results Really Improve Read More »

It’s time we rethink how we measure influencers for SEO

Google, Google updates, Influencer marketing, influencers, PR, SEO, Social Media, webspam / Good To SEO

Whether you’re an SEO, PR or a website owner, it’s highly likely you’ve come across DA (Domain Authority). The metric, created by industry-leading platform Moz, was designed to help search marketers understand the value of a domain, at a glance and compare it with others in the same industry or niche. This was important for

It’s time we rethink how we measure influencers for SEO Read More »

Why we should stop using DA to measure influencers

Google, Google updates, Influencer marketing, influencers, PR, SEO, Social Media, webspam / Good To SEO

Why we should stop using DA to measure influencers Read More »

Survey reveals how much influencers earn as industry pushes for more standards – Econsultancy

Influencer marketing / Good To SEO

Eye-popping headlines suggest that some influencers are making staggering amounts posting content on behalf of brands, and there is very little doubt that the biggest influencers are making (not-so-)small fortunes from their content. But how much does the average influencer really earn when a brand pays them to promote their wares? According to a study

Survey reveals how much influencers earn as industry pushes for more standards – Econsultancy Read More »

What Happens if Social Media Platforms Get Rid Of the “Like”?

Content marketing, Digital Marketing, Influencer marketing, influencers, Social Media, Social media marketing, Social Media Training / Good To SEO

What Happens if Social Media Platforms Get Rid Of the “Like”? For years, we’ve been hearing rumors that the big social media platforms have been looking for ways to remove the “like” button. Facebook, for example, has already added reaction buttons to posts, in recognition that the purely up/down nature of the “like” might not be enough.

What Happens if Social Media Platforms Get Rid Of the “Like”? Read More »

What Are “Nano-Influencers” and Why You Should Care

Digital Marketing, Influencer marketing / Good To SEO

Not all brands have yet fully discovered the advantages of working with micro-influencers, while industry innovators are actively collaborating with nano-influencers. Today it is commonly thought that a big number of followers means there is an actual influence on people. However, a word from a small influencer can have a much bigger impact than one

What Are “Nano-Influencers” and Why You Should Care Read More »

Can Social Media Advertising Be Fully Replaced By Influencer Marketing?

Influencer marketing, Social Media / Good To SEO

The power of social media is hard to match. Almost 45% of the world’s population use at least one social media platform such as Twitter, Facebook, Instagram, Snapchat or Youtube. From the diagram below, we can see in detail the genders and the percentages of Instagram users worldwide. Image Source: Hootsuite To begin with, social

Can Social Media Advertising Be Fully Replaced By Influencer Marketing? Read More »

7 useful tools for every step of your influencer marketing campaign

digital marketing tools, Influencer marketing, Online PR, tools / Good To SEO

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies

7 useful tools for every step of your influencer marketing campaign Read More »

Why you’re not getting results from your influencer marketing

Influencer marketing, Online PR / Good To SEO

Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in the modern age, the term influencer marketing is invariably used to describe the sort that

Why you’re not getting results from your influencer marketing Read More »