If you’ve ever posted on Instagram, you’ll relate to the sweet torture that comes in the aftermath as you wait for the ‘likes’ to roll in; each one a metaphorical pat on the back. Receiving a ‘like’ on Instagram has been likened to the same high that people get from drinking alcohol or smoking a […]
What will Instagram’s ‘like count ban’ mean for influencers? – Econsultancy Read More »
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that it’s time to take things up a notch or two. You’ve got good traction on
Make influencer marketing as cost-effective as possible [Infographic] Read More »
“Attention shoppers: there’s a sale happening right now — on your phone.” Live stream shopping (or simply live shopping) has taken over the e-commerce airwaves in China, fusing established shopping models like the Home Shopping Network or QVC with live video, content marketing, influencer marketing and entertainment value. In other words: entertainmerce. According to Kleiner Perkins’
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something or themselves. This hugely popular form of marketing has really taken off, creating a new
Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority
5 Influencer Marketing Tactics to Build Ultimate Brand Awareness Read More »
As the Google Trends data below demonstrates, interest in “influencer marketing” is sharply on the rise in the past years. Marketers, faced with massive competition for attention and the end of the “free lunch” once provided by no-cost social media reach, now seek to utilize influencers to spread the word without breaking the bank. It’s
7 New Influencer Marketing Statistics That Prove Why It Works Read More »
A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge. A number of influencers, including Kylie Jenner and Huda Kattan, have even parlayed their popularity into billion-dollar businesses. But launching, growing and maintaining
Influencers discover that launching their own brands is fraught with risk – Econsultancy Read More »
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting We’ve taken a look at some of the news stories you should know about this week, including: Google made an interesting decision when it announced that it was no longer waiting
Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand: With Facebook ads, which are not expensive, brands can post content to promote their services
