It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to […]
The Future of Podcasting: Where Is It Going Next? Read More »
Ever see an advertisement for a fitness program? There’s typically a “before” photo and an “after” photo of a customer who followed the workout. On the left is a “before” photo of a shirtless, slouching man. He’s pale. Average-looking. He’s not smiling. Then, in the photo on the right, the same guy magically turns into
5 Powerful Ways to Drive More Sales Through Email Read More »
This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Skip to content Home Digital Marketing This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Monetization Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . . It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing
Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers
How Google Has Been Addressing Brand Safety Concerns on YouTube Read More »
