The Guardian

Three fundamental factors in the production of link-building content

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its …

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30 brands with excellent social media strategies

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than …

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SG How Google Has Been Addressing Brand Safety Concerns on YouTube

How Google Has Been Addressing Brand Safety Concerns on YouTube

Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers …

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