The Guardian


30 brands with excellent social media strategies

November 21, 2018 AirBnB, BT, Burger King, cancer research, Coca-Cola, Domino's, Dove, GE, Grazia, Innocent, Kim Kardashian, KLM, L'Oreal, Lowe's, Made.com, Missguided, NASA, Nike, Oracle, Oreo, paddy power, Pret A Manger, social, Taco Bell, The Guardian, Virgin Media 0 Comments

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers…

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How Google Has Been Addressing Brand Safety Concerns on YouTube

July 5, 2017 advanced technology, brand safety, counter online terrorism, Creators for Change program, extremist material, Facebook, Google, independent exerts, monetization, Newsrooms, SEO BLOG, The Guardian, TrueView Discovery Ads, YouTube Heroes program, YouTube video ads, YouTube videos, YouTube’s Trusted Flagger program 0 Comments

SG How Google Has Been Addressing Brand Safety Concerns on YouTube

Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK…

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