Is online video part of your small business’s marketing toolkit? If not, you’re part of a shrinking minority. Not only is online video marketing popular with consumers, it’s also effective for marketers who use it, according to a new report. The State of Video Marketing in 2018 surveyed both marketers and consumers to get insights […]
What Can Online Video Marketing Do for Your Business? Read More »
No matter what kind of business you run, no matter its size or its complexity, it is of paramount importance that you stay on top of your data and you leverage that information to your maximum benefit. For e-commerce sites, it’s all about knowing the average order size for customers and how to upsell more
5 Online Tools for Better Business Data Management Read More »
What do you do if a customer brings up a controversial topic that could cause you to lose your cool? You need to keep your cool because you don’t want to risk losing your customer. There are ways to make sure the conversation always stays civil. Here’s how. 1. Don’t take the bait Yes, you
Navigating Difficult Conversations With Customers: 3 Tactics for Salespeople Read More »
Do you think email marketing is so last year? After all, there are so many other options for reaching out to prospects and customers now. You can use mobile marketing, SMS text messaging, Snapchat, livestreams, Instagram Stories—the list is endless. Given all these bright, shiny toys, the concept of sending customers emails may seem as
By Ashish Arora Were you one of those kids that sat in the back of the classroom, hoping the teacher didn’t call on you? Glossophobia, the fear of public speaking, is common and not necessarily one we grow out of in adulthood. In fact, this fear is considered the most common phobia in the world—yes,
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Peanut butter and jelly. Shoes and socks. Rum and Coke. Marketing and sales? While it seems like marketing and sales should naturally go together like everything else in the list above, the truth is that in many companies these two teams are often at odds. This is a struggle I’ve seen in business of all sizes, from
Marketing and Sales Teams at Odds? Bring Them Together by Following These 5 Steps Read More »
A sales manager once told me that he could tell which men would be successful in sales and which would fail just by watching how they behaved in a bar. If they were “chasers” (that is, chased after women), he knew they could sell. If they couldn’t get a woman to talk to them, he
By Aaron Agius If you’re an e-commerce store owner, there’s a good chance that cart abandonment is one of your core frustrations. In fact, the average abandoned cart rate is 69.23%, according to Baymard Institute. This represents a significant loss of revenue. But if you’re able to revive a number of your abandoned carts, you can
7 Simple Ways to Reduce Shopping Cart Abandonment by Half Read More »
In today’s marketplace, it’s all about creating the most positive experience for your customers. You need to engage with them in a way that is unforgettable and helps them remember your business the next time they are in need of the products and services your company offers. That’s why we asked 12 successful entrepreneurs from
You Can Create an Unforgettable Customer Experience Without Breaking the Bank Read More »
Now is the time to think about what you can do to make your sales goals this year. Yes, I realize the year has just begun, but what better time to create the actions that you need to actually achieve your goals? The Chinese have the saying, “The best time to plant a tree is
Try This Strategy to Achieve Your Sales Goals This Year Read More »
