Think you know small business marketing? Think again; it changes fast. Here are five fun facts to list off the next time you want to sound smart at a meeting—or the next time you want to adjust your marketing strategy. 1. Half of all small businesses still don’t have a website Given how much business is done […]
5 Surprising Facts About Small Business Marketing Read More »
Aligning sales and marketing has become common practice as a business strategy, improving the dialogue between two separate departments of a business for improved results all around. But often, I have clients approach me with the same situation: regardless of a seamless relationship between their sales and marketing strategies, they still find that there are
Sales and Marketing Alignment Often Fails for B2B Companies—Here’s How to Fix That Read More »
How did small business owners market their businesses in 2017—and what do they plan to do differently in the coming year? Infusionsoft’s annual Small Business Marketing Trends Report has some answers, including both good and bad news for small business owners. Small business owners’ top marketing goals are getting new customers (31%) and retaining existing
Is Your Business Keeping Up With Digital Marketing Trends? Read More »
We present a roundup of the most popular small business and entrepreneurship articles of 2017. Dive into this list of can’t-miss advice on a variety of important topics that will inform and inspire you. Here at AllBusiness.com, the majority of our advice articles are written by real entrepreneurs and small business owners just like you—people
Do you think your social media presence or your word-of-mouth is so strong that you don’t need a website for your business? Maybe you have amazing online reviews or a stellar reputation in the community. But that doesn’t mean your business can survive without a website of its own. Unfortunately, a surprising number of small
No matter what industry you’re in, I’m willing to bet there’s a lot of competition. As you struggle to stand out in a sea of businesses, consider that an evidence-based sales process could be the competitive advantage you’re looking for. Did you know that at a typical firm 13% of the sales staff generates 87% of
Make Sure Your B2B Sales Process Follows These 5 Evidence-Based Best Practices Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
For B2B marketers, your database is one of your most important assets, whether you’re running cold call campaigns or using account based marketing (ABM) to reach leads. Not only is it important to have a clean database with high-quality information so that you have accurate contact information, but also so you can create targeted segments
7 Ways to Get More Out of Your B2B Database, Your Most Important Marketing Asset Read More »
Like just about everything else, the world of B2B sales is being transformed by an influx of millennial buyers. That means if your business’s sales and marketing tactics are tailored for boomers or Gen X, it’s time to rethink your approach. The Millennials are Here, a recent report on generational differences in B2B buying, offers
How to Market to the Newest B2B Buyer: The Millennial Buyer Read More »
I believe in volunteering. Not only is volunteering good for the nonprofit organization, but it is also good for the volunteer. And if you’re involved in sales, volunteering is another way to help you with your selling. It’s important to recognize, though, that not all nonprofit organizations are worth your time. Here are my recommendations for
