Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators’ videos, Facebook testing new multi-image layouts. Twitter has admitted that a ‘bug’ has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform. A new survey of […]
Google’s new data control features, Instagram launches ‘Restrict’, fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing ‘Stream Tweets’ This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram
Online compliance monitoring is the process of ensuring that all online properties relating to corporate brands are following policies, procedures, and regulations. For companies in a regulated industry, it is a critical risk management practice governed by national and state laws and regulations. When it comes to online compliance monitoring, most businesses focus on their
Does Your Online Compliance Monitoring Puzzle Have the Right Pieces? Read More »
Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools This week has seen Facebook facing another challenge over its users’ data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic
Instagram to stop recommending ‘borderline’ content, the UK government is proposing new rules for social media companies, Amazon Alexa conversations being listened to by people, Netflix is testing new subscriptions in India and Lego named as the UK’s favourite brand A big focus this week across the board is social media and the spread of
Facebook sees ad revenues increase year-on-year, Google has new GDPR complaint lodged against it, Facebook “blocks” third-party apps from monitoring political advertisements and Messenger, Instagram and WhatsApp set to join forces with combined chat functions This week’s news roundup is fairly Facebook-heavy as the social media platform has been fairly busy. While its ad revenues
O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in the digital and marketing worlds, Facebook’s ongoing struggles following the Cambridge Analytica scandal are continuing.
Social media strategy and planning essentials series This is part 7 of my Smart Insights 12 part social media series. In the last part we looked at aligning social media with other marketing channels; in this blog, I discuss what resources you need to manage your social media marketing and how you scale a social
Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of managing brand reputation given the growth in consumer comments in social media: “I would be interested in any case studies or examples of controlling social
