Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect. It actually comes from fast food chain, Taco Bell, which is set to open its own pop-up hotel – ‘The Bell: A Taco Bell Hotel and Resort’ – in […]
Are branded hotels a marketing trend? – Econsultancy Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
30 brands with excellent social media strategies Read More »
Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on the go. Yum Brands CEO Greg Creed recently discussed Yum’s
Driverless Cars, Robots Making Pizzas, This is All In Our Future Read More »
Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them
30 Brands with the Best Digital Marketing Campaigns Read More »
