CDP

Salesforce asserts its position in CDP space, reports another record quarter

Salesforce co-CEOs, Keith Block and Marc Benioff Closing out another quarter with record earnings, Salesforce reported revenue growth of 22%, bringing its quarterly revenue up to $4 billion — 22% year-over-year growth for the San Francisco-based software giant. The company cited organic and inorganic growth with its acquisitions of Tableau, Salesforce.org and ClickSoftware. “Following an […]

Salesforce asserts its position in CDP space, reports another record quarter Read More »

What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP?

CDP, CRM, customer data, Customer Data Platform, customers, Data Management Products, Marketing, retargeting, Sales, segmentation / Good To SEO

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. They were limited to what they knew

What Is a Customer Data Platform (CDP) & Why Do You Need One ASAP? Read More »

Major marketing cloud vendors enter crowded CDP field

SEO BLOG / Good To SEO

Most marketers are familiar with the complexities of managing siloed data across different platforms, and many have their own internal workarounds for dealing with those challenges. But as our digital teams develop and the volume of data we manage swells with the expansion of our martech stacks, tricky workarounds simply don’t cut it anymore. That’s

Major marketing cloud vendors enter crowded CDP field Read More »

CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy

CDP, data and analytics, DMP, first-party data, third-party data / Good To SEO

Few brands, agencies or publishers are truly happy with their data platforms – if they have one at all, that is (disclaimer, I’m the MD at predictive data management platform 1plusX). If they opted for a customer data platform (CDP), they wish it had the audience activation functions of a data management platform (DMP). If

CDP, DMP or a bit of both? How to avoid buying the wrong data platform – Econsultancy Read More »

CDP Institute launches vendor certification program, tools to help CDP buyers

A-From MTT, Analytics, Channel: Martech: Analytics & Data / Good To SEO

To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should care The promise of a CDP is to provide a unified repository of customer data that can be made

CDP Institute launches vendor certification program, tools to help CDP buyers Read More »

Adobe releases Experience Platform and CDP, iterates Sensei

SEO BLOG / Good To SEO

At its annual summit in Las Vegas last week, software giant Adobe globally released what it’s calling the Customer Experience Platform — an overarching infrastructure that encompasses all of its tools for marketers — while also announcing additional features for nearly every product under that umbrella. The company says Home Depot, Best Buy, Verizon Wireless and

Adobe releases Experience Platform and CDP, iterates Sensei Read More »

The Importance of Data Activation in Your CDP Strategy

Strategy / Good To SEO

In the business world, it’s easy to be so focused on just getting something done, that you forget about why you were doing it in the first place. You aim to send a certain number of emails, publish a certain number of blog posts, attract a certain number of website visitors — but lose sight

The Importance of Data Activation in Your CDP Strategy Read More »

CDP Optimove adds ability to test campaign strategies

A-From MTT, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: Analytics / Good To SEO

As customer data platforms (CDPs) add more capabilities beyond storing a brand’s golden master of customer info, Optimove has added what might be called an incrementality engine. The New York City-based CDP already offers an orchestration layer that triggers campaign implementation, interacting with email service providers, ad platforms and other tools that generate campaigns. It

CDP Optimove adds ability to test campaign strategies Read More »

CDP sector grew 23%, saw first major acquisitions in second half of 2018

A-From MTT, Channel: Martech: Analytics & Data / Good To SEO

Many marketers looking for a single view of their customers have been turning to customer data platforms (CDPs), a sector that the CDP Institute’s latest report (free, registration required) said is enjoying robust growth and evolving with new capabilities. Steady growth in CDP sector. The semi-annual study, the Institute’s fifth, found a growth rate of

CDP sector grew 23%, saw first major acquisitions in second half of 2018 Read More »

What’s a CDP? Does your company need one?

Channel: Analytics & Conversion, SMX & DMD Alerts / Good To SEO

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the customer journey expands, Customer Data

What’s a CDP? Does your company need one? Read More »