By Andrew Schydlowsky In an increasingly commoditized global economy, where often the only thing a business has to distinguish itself from the competition is its unique brand, companies have begun to more fully appreciate the importance of enhancing and safeguarding their brands. This helps explain why the concept of “brand safety” has become one of […]
How to Protect Your Company’s Most Valuable Asset: Your Brand Read More »
Founders of companies of all sizes are faced with decisions during the early stages of the company that could impact the trajectory of the company permanently. These decisions need to be well thought out in terms of future profitability as well as company sustainability. A lack of physical office for example can save money during
The initial stages of growing your business usually require you to explore all available options for that carefully and thoroughly and to consider doing things you normally wouldn’t. Accepting credit cards is something typically associated with larger companies with a more established presence on the market, but the truth is, it’s something that can benefit
How Accepting Credit Cards Can Boost Your Company’s Earnings Read More »
First came the inventors and founders, fueled by steam and created with cast iron, changing society from agrarian to industrial. Then came electricity, steel, and oil and the rise of the company, followed by the move from analog to digital. Now we’re at the start of the fourth industrial revolution; a revolution that’s being powered
By Mark Zeni – 3 minute read Your company’s image library says a lot about its marketing plan. The images its marketing team chooses to share, even more so. — Yes, even if the “marketing team” is still you, the founder. Follow these straightforward tips to render your company’s
“Meh” Visuals? 11 Tips to Make Your Company’s Visual Content More Appealing Read More »
Selena Gomez makes about $550,000 for one sponsored Instagram post, according to proprietary and public data analyzed by HopperHQ. Cristiano Ronaldo earns about $400,000 a post. And, depending on the pecking order of the Kardashian in question, they pull in anywhere from $250K to $500K per post. For one Instagram post. (My mom tried to
How to use influencer marketing to meet your company’s goals Read More »
If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are
How to Effectively Manage Your Company’s Online Reviews Read More »
After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! How many times have you seen a retargeting ad enticing you to buy a product you’ve already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience’s trust in
Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually
What I Learned Rebuilding My Company’s Lead Qualification System Read More »
