Facebook This week, Tilman Fertitta meets with Gus and Jessica Trevino of K&N Custom Granite. K&N Custom Granite is a family-owned granite company that was impacted by Hurricane Harvey last year. According to their website, their “goal is to not only help you design and customize your dream kitchen, bathroom, bar top, out door kitchen, […]
K&N Custom Granite Accepts $200,000 Offer from Tilman Fertitta Read More »
Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer. Today, I
3 Strategies to Make Your Facebook Custom Audiences 3X More Effective Read More »
In mid-November, pre-empting the hellish holiday shopping season, Google unveiled a slew of new features designed to help advertisers maximize their AdWords budgets. While promotion extensions and ad variations are neat and all, the thing I’m most stoked about is the new custom intent audiences feature on Google Display Network (GDN). If you haven’t checked
Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. For example, messaging to
Oracle DMP adds integration with Bing Ads custom audiences Read More »
Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition Facebook always tries to innovate their advertising
How To Use Facebook’s Offline Activity Custom Audience For Retargeting Read More »
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to make its visual search platform more useful during the holiday shopping season. On Tuesday, Pinterest rolled out several new features designed to make it easier for people to find products to purchase through
Pinterest adds custom QR-like codes for businesses, more shoppable pins Read More »
Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition Facebook always tries to innovate their advertising
How to Create Offline Activity Custom Audiences for Facebook Ads Read More »
October 23, 2017 If you’re anything like me, you’ve probably been hearing a lot about a mystical feature in AdWords known as the “Custom Affinity Audience.” Whether it was Cassie Oumedian’s 3 Killer Strategies for Custom Affinity Audience Campaigns, Joe Martinez’s 4 Custom Affinity Audiences to Try for Display Advertising or recommendations from persistent and
How To Build Custom Affinity Audiences In Old & New AdWords Read More »
YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in
5 Tips for a Winning Youtube Custom Video Thumbnail Read More »
