Diversify

Lee Wilson

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. When marketing campaigns consistently perform year after year and momentum is positive, you may be fooled into thinking that everything is working to near-peak levels with no …

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3 Paid Social Platforms to Diversify Your PPC Investment

On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static. …

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Future-Proof Marketing: Diversify Your Marketing Strategy

Remember when you could copy a marketer’s advice across the board and get the expected result? Compared to today’s multi-channel marketing exploits, it didn’t take much online marketing to make a difference back in the days of just-begun Internet marketing. Change is one of the reasons the job of an SEO has become so expansive, …

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6 Powerful Ways to Diversify Your Income as a Business Coach

If you’re a business coach, you probably make the lion’s share of your money from one-on-one or team coaching. And while that’s a hugely rewarding way to make money, it can also be precarious. You need to be constantly finding new clients to ensure that your revenue stream doesn’t dry up. And if you’re doing …

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave …

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How Hasbro and My Little Pony Created Huge Growth From Existing Products (And How You Can Diversify Your Company)

When you think of Hasbro, do you think of a toy company? Well if you do, then think again. They just released their first animated film My Little Pony, made by their new animation studio All Spark. This development may not seem like big news to some people, but I believe it is a strategic …

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animoto

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are …

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