Google has quietly posted that they are now removing query data from the Google Search Console reports that they identify as “anonymous queries.” Google said “an anonymous query is a query submitted only a few users.” Google added that they “omit these queries from results to protect user privacy.” Google said the amount of queries […]
At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,
The United States finally starts to talk about data privacy legislation Read More »
Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of
Why You May Want to Rethink Data, Privacy, and Content Read More »
With the massive new requirements for user consent in the General Data Privacy Regulation (GDPR) and the new California privacy law, you’d think the recently emerged consent management platforms would have landed in every sizable company’s toolbox. Not so, says “How Privacy Tech Is Bought and Deployed” (free, registration required), a new report on the
It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. Recent events have
The California Consumer Privacy Act of 2018: Do you know where your personal data is? Read More »
Facebook has recently been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but its reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent congressional hearing,
How Will Facebook Privacy Changes Affect Your Paid Campaigns? Read More »
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify
How to reach consumers while protecting their privacy Read More »
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
Marketing Day: Facebook alerts users, California privacy rules, AI report & more Read More »
Police will no longer be able to access cell phone location data without a warrant. That’s a ruling that the US Supreme Court handed down today, in a victory for privacy advocates. The 5-4 decision (.pdf) brings mobile phone location within the Constitution’s Fourth Amendment protection against unreasonable search and seizure. The underlying case involved
