sees

Law firm that used contest to solicit Google reviews sees all but one disappear

Channel: Local, Google, Google: SEO, SEO BLOG, Yelp /

Reviews are an essential part of doing business online. They heavily influence consumer buying and local rankings. But as Joy Hawkins points out, using rewards or other incentives to help generate them is a bad idea. A law firm in Louisville, Kentucky Winton & Hiestand Law Group, had the vast majority of its reviews on Google […]

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YouTube sees 80% lift in people watching sports highlight videos during the last year

A-Post to Search Engine Land, Channel: Video, Google: YouTube, SEO BLOG, video /

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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YouTube sees 90% lift in searches for football highlight videos during the last year

Channel: Video, Google: YouTube & Video, Search & Society: General, SEO BLOG, SEO: Video Search, Stats: Search Behavior /

In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the

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Facebook Sees Growth in Ad Sales Despite Drop in Usage

Ad Revenue, Facebook, Mark Zuckerberg, MarketingNews, SEO BLOG, SocialMediaNews /

Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have. Facebook recently released its earnings report for the last quarter of 2017. The report underlined

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Whatsapp Reaches 1.5 Billion Active Users, Sees Massive Growth Since Facebook Acquisition

1.5 billion user base, communications app, DigitalMarketingNews, Facebook, SEO BLOG, SocialMediaNews, WhatsApp /

Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook

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New Survey Sees Changes in Marketing Priorities

Research, SEO BLOG /

While the role of marketing continues to change and expand, often marketers’ number one priority remains the shift from storytelling to holistic customer experiences. The influx of data and wealth of communication channels is now allowing for marketers to engage with customers in unprecedented ways. 2018 Marketing Priorities: 4 Key Findings From The Survey CMO’s

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Channel: SEM, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Product Ads, SEO BLOG /

A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13,

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amazon a logo store ss 1920

Google beats Amazon for product-search reach, but rival sees greater loyalty

Amazon, Channel: Retail, Google: Web Search, SEO BLOG / / 1 Comment

Another survey has highlighted Amazon’s outsized role in shopping and product discovery. This one comes from performance marketing platform Kenshoo. The company commissioned a survey of 3,100 consumers in the US, the UK, Germany and France. The survey findings echo others before it that show Amazon is either the starting point for product research or

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Online retail sees continued growth with digital commerce up 14% YoY [Report]

Channel: Retail, E-Commerce, Holiday Retailer, SEO BLOG, Statistics: Online Shopping /

Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various ways digital commerce is continuing to grow. From shopper spend to mobile site traffic and social traffic, the report shows increases across the board during Q2 of this year. Specifically, digital commerce was up 14 percent

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Small Business Sees No Impact from Trump Policies

Economy, SEO BLOG /

American small business worries more about getting startup capital than the regulatory requirements that can block their path once they get going. As well, neither rural or urban respondents have much faith in President Donald Trump’s small business policies are having an impact. Conflicting Agendas: The Real Impact of Trump on Small Businesses These are

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