For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark when it comes to implementing and managing this type of marketing strategy. As a matter of fact, an informal poll conducted by Smart Insights revealed that half of the businesses that use […]
Should You Outsource Digital Marketing for Your Business? Read More »
By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use
What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »
Do you want to retarget your offline event customer in Facebook? Do you know how to create the offline event custom audience? This article will help you discover how to create the offline events and new offline activity custom audience for your Facebook ads. To beat the competition Facebook always tries to innovate their advertising
How to Create Offline Activity Custom Audiences for Facebook Ads Read More »
Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors
By Roman Marvaniuk Building a successful company depends on many different factors. There’s your product, of course, as well as your ability to price it effectively, and position it so that it’s in front of your target customers when they’re ready to buy. But while product-market fit might get you sales, lasting business success comes down
The Ultimate Guide to Building Trust with Your Customers Online Read More »
Times have changed. We think virtual first and then physical. That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Texting
The Killer Application in your Offline Marketing Arsenal Read More »
Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. I’ve spoken with three small tech companies in the past two months that have
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all. According to data recently released by the Interactive Advertising Bureau, digital advertising revenue in the U.S. increased by
How indie publishers can monetize in the shadow of Facebook and Google Read More »
PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your
9 Quick Tips to Significantly Improve PPC Performance Read More »
By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports
Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season Read More »
