Instagram’s business profiles are proving to be good for businesses. The social media network recently announced that 25 million merchants have changed their personal Instagram accounts into business profiles. That’s a huge leap from the 15 million business accounts that were active on the app as of July of this year. What’s more, most of […]
Number of Active Business Profiles on Instagram Reaches 25 Million Read More »
The number of email users have grown exponentially over the years, and there’s no sign that it will be stopping in 2018. Studies have shown that almost 90% of American consumers use email, and 65% or more have bought something online due to promotional emails. This means the future of marketing relies on data-boosted content
Snapchat is looking to reinvigorate its brand with two new ads—Promoted Stories and AR Trial Ads. The company is hoping these new ad designs will capture the user’s interest and reduce skipping. If they’re successful, it could give the company an edge over Instagram. It’s easy to understand why Snapchat wants to stir things up
Snapchat is Now Offering AR Trial Ads for Businesses Read More »
Sometimes squeezing the most out of your social presence means running the occasional paid campaign. And as brands continue to step up their social ad spend, Twitter is no exception. While we constantly hear about the dominance of Facebook ads and the popularity of paid campaigns on Instagram, brands shouldn’t disregard the power of Twitter
How to Setup a Successful Twitter Advertising Campaign Read More »
Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in
Online advertising grew over 11% in the first half of 2017 Read More »
We’re at an exciting time in society where revolutionary technology like artificial intelligence is beginning to find its way into nearly every industry. There is both a buzz about the positive benefits as well as voices of concern, but the truth is, the future of AI is a long road that we’ll all continue to
Popups – you either love them or hate them. But no one can deny how essential they are to eCommerce businesses. When used correctly, popups can give companies the conversions they need. Understanding PopUps While a lot of people find popups annoying and blame them for disrupting their website visits, successful bloggers, top SaaS companies,
5 Ways to Use PopUps to Drive eCommerce Conversion Read More »
The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs will reach $120 billion. Unfortunately, about half of ad traffic is created by bots. It’s
By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a bit expensive. There are so many factors that you need to consider
4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight Read More »
Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at
Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally Read More »
