Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from […]
Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic value creation, has worked its way into our lives. From Amazon’s Alexa and Facebook’s M to Google’s Now and Apple’s Siri, AI is always growing — so keeping a closer eye on future developments, amazing opportunities,
Artificial Intelligence: Disruption or Opportunity? Read More »
(If you cannot view the video, please click here.) Industrial automation is coming During the most recent episode of HBO’s Last Week Tonight, John Oliver hilariously covered the potential impact of automation within the modern workforce. It’s the unlikeliest of topics one would expect to see on late night television, but it is one that’s
John Oliver Tackles the Dreaded A-Word: Automation Read More »
Smart managers are the backbone of any business – but when leadership is running on empty, things can start falling through the cracks. When tasks begin piling up and managers’ attention is pulled in every direction, AI tools can step in to help. Leadership roles in departments from payroll to administration services face up to
Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer history, product status, discount supplied and other operational constraints in the sales review process. It
Role of AI in enhancing the deal management process Read More »
For banks, the use of chatbots enters a new stage of customer engagement strategies in 2019. Key takeaways Since 2016, global banks have led a gold rush towards the implementation of automated chatbot technologies, spurred by changing consumer behavior and profit-margin expansion. Technologies powered by artificial intelligence require additional prudence due to the sensitive nature
If you’ve ever watched a robot science fiction movie, odds are good you have seen one where the robots try to take over the world. However, if this is your idea of what artificial intelligence is in the real world, maybe it’s time we separate fact from fiction and discuss the reality of AI today.
How Artificial Intelligence Will Affect the Human Workforce in the Near Future Read More »
In 2018, we discussed a lot about artificial intelligence (AI)-driven marketing efforts. For marketers, this is no longer an idea, but a reality. As AI continues to become deeply integrated into marketing efforts, marketers who leverage this technology will provide customers with a personalized experience that drives business performance. One key tool is content intelligence.
How AI-Driven Content Intelligence Drives Marketing Results (Part One) Read More »
Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the technology. This is still far from happening in the immediate future, but it wouldn’t be
How Artificial Intelligence is reshaping email marketing Read More »
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge
What the AI-Delivered Buyer’s Journey Will Look Like in 2030 Read More »
