This is the time of year for both reflecting on the past and planning for the future. As the calendar year winds down, many small business owners use this relatively slow time of year to set goals for the year ahead with an annual goals meeting. Coming up with budgets, forecasts, and goals for an […]
Prepare Your Business for a Successful Year Ahead with an Annual Goals Meeting Read More »
NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to
By JT Terrell If you’ve been alive long enough, you know that there’s no end to the amount of books, studies, online courses, podcasts, conferences, videos, tips and tricks to tell you how to achieve your goals. While this information is valuable, it can get overwhelming, leaving you right where you started—stuck even. Throughout my
How do you define success? How do your customers define success? While the two definitions may be in the same area, they’re probably not identical. In fact, the area in between those two goals represents something called the success gap – and if you can close this gap, you will set yourself apart from your
By David Pierce We’ve all experienced it: walking into a place of business and, within a few seconds, having that “feeling.” It’s the feeling of uncomfortableness that resonates from the employees—the scowling, unfriendly, “why are you here?” feeling. You can see it in their eyes, in their body language, and hear it in their tone
These Two Important Elements Make Up Your Company Culture Read More »
While large corporations invest millions of dollars into their marketing and content strategy every year, smaller businesses have to operate within much tighter budget constraints. For start-ups in particular, developing an online presence is vital from the outset. That involves not only making the right choices, but being creative about how their budgets are managed.
How to Grow Your Online Presence on a Shoestring Read More »
You’ve done it. You’ve landed an internship, which is bound to give you plenty of job knowledge, valuable work experience and a ton of networking opportunities that are worth their weight in gold. You feel elated. And you should be. After all, you hustled your way into it. It’s about time you slapped an S on
How to Get Max ROI on Your Content Marketing Internship Read More »
One of the first questions people ask me when we start a new content marketing strategy together is: “How long will it take to see results?” The answer isn’t always want they want, because content marketing is a marathon, not a sprint. In the vast majority of cases, you’ll see results start to trickle in
How to Actually Track Your Content Marketing Success Read More »
If you are like most small business owners, you got into business because you liked the product or service that your business provides. A cook buys a restaurant because of their passion for food. A dentist starts a dental practice because of their expertise in dentistry. A fitness expert buys a gym because of their
Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their
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