business goals

4 Leadership Lessons I Learned From Climbing Mount Kilimanjaro

By David Pierce In January, my wife and I completed a successful summit of Mount Kilimanjaro in Tanzania along the trail known as the “Roof of Africa,” which reaches a height of 19,340 feet at its peak. Kilimanjaro, as you may know, is the tallest mountain in Africa and the highest free-standing mountain in the …

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What Are Your Business Goals and How Are You Reaching Them?

In the day-to-day rush of managing your business, how often do you stop to think about your long-term business goals? If you’re like most entrepreneurs, you think about your goals far less often than you should. According to a new survey by Constant Contact, almost two-thirds (63%) of small business owners only create strategic plans …

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6 Awesome Ways to Use SEO for Customer Acquisition

We all need new customers, both to get our business going initially and to continue growing it. Determining how your audience finds your site, which channels they prefer to engage with you on, what type of content they enjoy reading from you, and much more – these questions make up the core of a successful marketing …

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7 Segmentation Mistakes that Will Cost Your Business Money

Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly …

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