Backlinks should be a key part of your off-site SEO strategy. However, being off-site means you can’t control where links come from or how many you have. As such, the question is this: How do you build an effective backlink SEO campaign? How do you get influential bloggers to kindly link out to little ol’ […]
Effective Backlink Building with Blogger Outreach Read More »
Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported
Machines got us into this mess, but humans may help get us out of it. In the wake of the 2016 election and the ongoing manipulation of news by foreign governments and domestic trolls, Google, Facebook and Twitter have endured intensifying criticism and had to face the limitations of their algorithms as arbiters of truth.
Google tries to bring more transparency to news content with help from The Trust Project Read More »
After releasing its job listing search feature in June of this year, Google has updated the function so that new details about open positions will show up in search results. According to the announcement on the Google Search Blog, salary information, location settings and application choices can now be added to display directly in search
Google adds new features to its job listings search tool released earlier this year Read More »
Today Google announced a number of updates and improvements to help make third party apps for Google Assistant more functional and easier for users to discover. It’s also adding new capabilities for developers. Developers can now build Assistant apps in Spanish, Portuguese and Indian English. For the UK, Google announced the availability of transactional capabilities
Google aims to make apps for Google Assistant more functional and discoverable Read More »
Google is updating its Maps look and feel. The company has changed colors and added icons to correspond to places and business categories. The palette is also brighter. Food and drink is orange or gold, shopping is royal blue, services are lavender, entertainment is turquoise, outdoor activities and places are green and so on. Google says
Google Maps gets brighter UI, new category icons and more color-coding Read More »
Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless of where you are on your Shopping
Google is updating the look of of its product-oriented knowledge panels on mobile to show even more details about specific products in the search results. In an example spotted by Vlad Rappoport, shown below, the shopping knowledge panel has a blue header and a new carousel featuring third-party editorial reviews and separate tabs for stores
Google updates mobile product knowledge panels to show even more info in one spot Read More »
Google and Salesforce have come to an agreement, one that will see the former’s G Suites productivity apps directly integrated with the latter’s CRM service. The impressive partnership between the two companies was one of the highlights of this year’s Dreamforce event. While the two companies have been associated with each other for more than
Salesforce Has a New Partner, and Its Name is Google Read More »
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and
3 last-minute Google Shopping tricks to level up your account for the holidays Read More »
