This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell me and the audience more about yourself and your company Interact? Josh Haynam: We have created software for building quizzes, which are the hot thing online right now. You see all those quizzes on […]
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Can you tell us and the audience more about yourself and Seas Marketing? Kari Seas: Sure. I started Seas Marketing about a year and a half ago. And we focus on developing content marketing for technology companies,
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Have your customers “ghosted” you? Are they playing dead, possibly waiting to be wooed back? Maybe they’re simply bored, checked out, acting instinctually, not consciously, like zombies. Here are 5 strategies to help resuscitate customer engagement with your company. First, what is customer engagement? By definition, customer engagement is interaction over various channels between a
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3. Create buyer personas for leads Demographics tell only part of the story. Look beyond the flat statistics and build a better understanding of your prospects – and your own value proposition – by designing buyer personas and mapping existing leads to them. The persona is a detailed sketch of the characteristics, triggers, motivations,
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NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This
How do you keep your brand top of mind during the decision making process? Introducing Business.com’s LENS, a lead expansion and… You’ve got a great prospect…now what? It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via
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