Marketing Tools

44 Must-Have Marketing Tools for any Business in 2019

Ahrefs, Content marketing tools, CRM tools, Digital Marketing, email marketing tools, Google Analytics, Google Search Console, Growth Hacking tools, Hootsuite, Hubspot, influencer marketing tools, Marketing, marketing automation tools, Marketing Tools, PPC Tools, SaaS Marketing tools, SEMrush, SEO TOOLS, Social Media Management tools /

Your business can no longer succeed without doing any marketing, and sooner or later, you will need people on your marketing team who can help you increase your profits. However, marketing is not an easy task and this is the reason that you need to spend a lot of money on different marketing activities –

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Spotify adds Oracle Data Cloud integration geared to auto advertisers

A-Post to MarTech Today, Channel: Analytics & Conversion, Marketing Tools, voice search /

Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data. Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments such as Polk Audiences and streaming intelligent

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What Stackie winner Airstream learned from communing with its stack

A-From MTT, Channel: CMO Zone, Marketing Tools /

Airstream might just have the most iconic and recognizable campers around. So when it came to visualizing their marketing technology stacks, the company didn’t stray far from the campgrounds. The company partnered with marketing agency Element Three to develop a slide that ultimately earned them one of five Stackie Awards at MarTech earlier this month through a

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How 2019 Stackie Award winner Sargento cooked up their stack

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, Marketing Tools, MarTech Conference /

What’s the secret to putting together a useful visualization of your marketing technology stack? Well, in the case of 2019 Stackie winner and food company Sargento, it required more than a few chefs. “The concept development took two weeks,” said Sargento senior marketing manager Cami Schenck about the company’s winning martech slide, “It was a

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How the New York Times applied marketing technology to triple subscriptions

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, marketing automation, Marketing Tools, MarTech Conference /

New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than

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How to wed multiple martech stacks when companies merge

A-From MTT, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, marketing automation, Marketing Tools, MarTech Conference /

Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks

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Integrate sets sights on event leads with $34M purchase of Akkroo

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media /

Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second acquisition this year. Why you

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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

A-From MTT, Adobe, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference, Martech: Predictive Marketing /

SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has

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