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New visual search innovations tap human emotions and biological buying triggers

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which […]

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We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “A lot of people say they discovered a product or service while browsing Pinterest,” says Silbermann. “We just want

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The best social stories & campaigns from March 2019 – Econsultancy

We’re already a quarter of the way through 2019 and the social activity keeps coming in. For March’s edition, we’ve got campaigns from THINK! and Lloyds Bank, and news from Instagram, LinkedIn and Pinterest plus much more. Without further ado… Instagram Checkout has arrived Instagram has launched a brand-new ecommerce checkout feature for more than 20

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