Research

Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy

Buffer, BuzzSumo, Facebook, Jay Baer, Research, Social Media, Social Media Examiner /

As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity. Table of Contents   Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal […]

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Audience Attention: How To Hook And Retain Reader Focus

Audience Attention, Content marketing, Goldfish Attention Myth, Microsoft, Research, Social Media /

Do you really believe that a goldfish has a longer attention span than you do? If so, then why can you buy a cheap replacement in a plastic bag full of water after you flush the dead one down the toilet? Living in Manhattan, I battle screen-engaged people of all sizes, backgrounds and ages whenever

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What We Learned From 43 Million Facebook Posts

News and Trends, Research, Resources, Social media marketing /

What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences

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Premortems: Reflections of the Future, Not the Past 

Business Innovation, hindsight, Postmortem, Premortem, Research /

Most everyone is familiar with postmortems, at least in a medical sense. With regard to medicine, a postmortem is conducted to determine why a person has died. Postmortems can be valuable in all sorts of ways, including research into disease and medications, and other important scientific goals. The problem is there’s just one person who

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Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research]

comScore, Content marketing, Deloitte, eMarketer, FLurry, Mary Meeker, Mobile, Mobile Charts, Pew Research, Research, Statista /

Goodbye television viewing – Hello mobile content marketing! Are you scratching your head wondering what you missed? Maybe you were too busy binge watching the latest offering on Netflix. Don’t worry–I get the guilty pleasure of being a couch-potato. But in 2018, Americans will consume 215 minutes per day (or roughly 3½ hours) of mobile

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Alexa.com Revamps Competitor Keyword Matrix to Analyze Your Competition – Small Business Trends

Research, SEO BLOG /

If you want to find out the successful search strategies of your competition, Alexa.com, a subsidiary of Amazon, has added gap analyses to its suite of competitive analytics tools to make it happen. Marketers and site owners will be able to use the new features to close the gap with their competition and discover existing

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Why You Need Automatic and Manual Campaigns

Amazon advertising, Amazon PPC Ads, Amazon sellers, Automatic Campaigns, banner ads, block, broad match, E-Commerce, entrepreneurs, exact match, Google, head keywords, how to get noticed on Amazon, long-tail keywords, Manual Campaigns, Marketing Strategy, Pay Per Click, peel and stick, performance metrics, phrase match, product display ads, products, Research, scale your business, Seller Central, SEO BLOG, sponsored product ads, Vendor Central /

Amazon sellers are a breed of their own. They are proactive entrepreneurs that aim to make money by reaching the e-commerce giant’s customer base. Not a bad strategy. Amazon does the heavy lifting in terms of storing and shipping your products, gets your product in the spotlight, and allows you to scale your business fast.

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New Survey Sees Changes in Marketing Priorities

Research, SEO BLOG /

While the role of marketing continues to change and expand, often marketers’ number one priority remains the shift from storytelling to holistic customer experiences. The influx of data and wealth of communication channels is now allowing for marketers to engage with customers in unprecedented ways. 2018 Marketing Priorities: 4 Key Findings From The Survey CMO’s

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