schema

How to Boost Conversions with Your Article’s Featured Image

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy. First and foremost, you need to start paying more attention to your article’s featured image because that’s what …

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How to grab featured snippet rankings with zero link building effort

Featured snippets, also known as “position zero” placements on Google, have been receiving their fair share of glory and blame lately.  While some big corporations like Forbes went ahead and questioned if Google is stealing traffic with the featured snippet, content creators like me have found it easy to get more traffic, thanks to being …

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Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

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A guide to implementing Google’s “How-to” schema

Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving. In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to” …

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How (and Why) to Create an Effective Content Structure for Better Ranking

One of the increasingly important components of high-quality, high-ranking content is its structure. What is content structure? Although different marketers may understand it somewhat differently, the basic definition of content structure is: Content structure is the meaningful use of HTML headings that break your single content asset into sections and subsections allowing for easier reading, …

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5 schema markup values to use in local SEO

Local SEO has never been more important for marketing because of Google’s continued algorithm updates aimed at helping small businesses attract more customers. A local SEO strategy should be a proper mix of factors like: Google My Business profile Consistent NAP across Internet (name, address, and phone) Local citations Social media Local link building Google …

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