Broken

Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution

A-From MTT, Channel: Martech: Advertising, Retargeting & Remarketing, SEO BLOG /

Nanigans offers software for running performance-based ads, where the advertiser is promoting a call to action like downloading a coupon or filling out a form. The ads are employed to acquire new customers, and sometimes to retarget them after they’ve left a retailer’s site. This week, the Boston-based company is releasing a survey that finds […]

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When Our Relationships Are Broken, So Is Everything Else. Here Are 5 Ways to Make Amends

HR/Benefits, SEO BLOG /

Meaningful relationships are the key to our happiness — at home and at work. Sadly, I’ve heard too many stories of successful people abandoning relationships and pouring everything into their careers only to wake up years later feeling empty and unfulfilled. At the end of the day, humans are social creatures. We’re wired for connection. No amount of accomplishments or

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Programmatic problems: Fixing a broken market

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Martech Column, Programmatic Advertising & Media Buying, SEO BLOG /

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In practice, programmatic advertising is wide open to abuse. A

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A pig visits Google, big teddy bear & a broken Google sign

Channel: Industry, Search In Pictures, SEO BLOG /

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed teddy bears: Source: Instagram Who

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If It’s Broken — Fix It: 3 Simple Solutions

governance, outsourcing contracts, over-performance, poor performance, SEO BLOG, service levels, simple solutions, Strategy /

TeroVesalainen / Pixabay Some outsourcing contracts actually ensure poor performance. It’s true! Service levels are too high, penalties drive over-performance in one area at the expense of others, and governance structures look pretty on paper but create zero accountability. Couple these problems with attitudes of blame and superiority that block problem solving and open dialogue

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What A Mechanic Taught Me About Following The Rules And Why Sometimes They Should Be Broken

Lead, SEO BLOG /

No company, big or small, can survive without some rules in place. Rules and regulations not only instruct employees on how the company works, but also how they should act. These black and white guidelines are instituted to solve problems that have come up previously or to establish some form of order for future situations. My experience has shown

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