Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Avoid […]
What’s the difference between content optimization and SEO? Read More »
I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this:
4 Paths to Better Content Management and Strategy [New Research] Read More »
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult? To find out, SEMRush and the Content Marketing Institute surveyed 1,884 content writers, content strategists, content editors, PR/marketing managers, and project managers. Content strategists say their top challenges are developing content that resonates with target
The Most Challenging Content Marketing Tasks for Content Professionals Read More »
A content delivery network (CDN) is a network of servers in different geographic locations working together to get content to load faster by serving it from a location near the visitor. Here, I’ll explain what this all means and what a CDN can do for you and your SEO. What does a CDN do? A
What is a content delivery network (CDN)? • Yoast Read More »
Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales professionals are least aligned on buyer personas, which would seem particularly important for both parties, as something they should be aligned on. The study conducted
How aligned are sales and content marketing teams Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jim Rudden is the chief marketing officer at Spredfast, a software as a service company based in Austin that provides an enterprise-class social media management system. Jim’s responsible for all aspects of Spredfast’s marketing efforts, as well as overall customer
Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content. (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017)) Table of Contents
Original Research Content: How To Convince Your Boss To Create Marketing Gold Read More »
Editor’s note: You may have missed this article when CMI published it a couple years ago. We’re sharing it now – and we’ve added a new tool – because improving your productivity is a never-ending battle and these tools can help. Are you struggling with too much content marketing work? Looking for ways to improve
Improve Your Productivity With 8 Content Marketing Tools Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times,
What if I told you there were currently over a billion sites on the internet today that were actively creating content? You probably wouldn’t be that surprised, but when you think about the sheer volume of content out there, and how much of it is actually being read – then you might start to see
How Smarp Helps Teams Create and Amplify Brand Content Read More »
