Messages

Private Messages Are The New Social Network

Private Messages Are The New Social Network While social networking platforms like Facebook, Twitter and Instagram might get all the media attention, private messaging networks – such as Messenger, WhatsApp and Telegram – have all reached a critical mass. They are now social networks as much as they are communication platforms. For the past two years, in […]

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Twitter bots amplifying divisive messages.

Twitter bots amplifying divisive messages. Thursday, May 2, 2019 Followup from listeners on Google search result scams. Dave describes the city of Ottawa sending $100K to a fraudster. Joe shares results from the FBI’s Internet Crime Report. The catch of the day involves a dating site and an offer to be someone’s “sugar daddy.” Our

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Creating story-driven marketing messages: Interview with Bart Visser

“Brands have realized they need to create a compelling narrative that excites, surprises and inspires consumers, potentially through ‘immersive’ experiences” Bart Visser, Director of Brand Marketing Spark Networks SE In preparation for the Brand Marketing Summit Europe, we are continuing with our interview series. Our previous interview featured Michal Szaniecki, Managing Director SEAT and CUPRA,

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Majority of consumers will only engage with personalized marketing messages

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from

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13 Messages Your Chatbot Should Be Saying to Prospects

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite

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Retailers can expect 32% more social messages for holiday 2018

Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may

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