Neil Patel… the man, the myth, the marketing legend. Related blog posts and resources: Search for anything relating to online marketing or branding online, and you will likely come across one of his sites or articles at the top of the search results. This is no coincidence. Neil Patel started out as a blogging and […]
By Srini Pillay Mental health is a leading cause of disability in the workplace, yet 71% of U.S. adults will not contact a mental health professional. In fact, people loathe talking about mental health in the workplace, and the C-suite in businesses of all sizes is no exception. One key reason people do not talk
Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology is only effective when communication with prospective clients is aligned
There’s a lot of work that goes into converting an account from prospect to customer. Still, it’s important to realize the journey doesn’t end there. In many instances, your website is still a valuable source of information for customers, and the homepage is often their gateway to log into their accounts. For that reason, your
Photo by rawpixel.com from Pexels When a person gets injured, it’s common to start treating them by addressing their symptoms: alleviate the pain, stop the bleeding, etc. After all, they are adding to the patient’s agony and might cause their condition to worsen yet are readily treated with painkillers or a bandage. With the pain
Does Your Customer Service Only Treat the Symptoms? Read More »
Are you old enough to remember the first version of the internet? You’d do an internet search, and about 20,000 items came back as “relevant”? Maybe you searched for “cat videos” and you got website listings of all cities with the letters “c-a-t” in them, or you got a bunch of links to videos of
How to Treat Your Buyers Like Cat Videos with Context-Based Lead Routing Read More »
By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less. All a manager had to do to tighten their sales cycle was to instruct their reps to add or cut interactions
To Optimize Your Sales Cycle, Treat It Like a Buying Cycle Read More »
Acquiring both customers and partners is vital to any company’s success, but many pursue the two groups differently. While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. If a lack of time, resources, or understanding keeps you from actively seeking out affiliates, you’re missing a significant opportunity. Affiliate marketing
Why You Should Treat Partner and Customer Acquisition the Same Way Read More »
Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing it.’ He wanted to create a well-thought out profile that
Why You Should Treat Your Next Online Marketing Campaign Like Tinder Read More »
How hard should it be to order pizza? “Not very,” you’re thinking. After all, you’ve probably done it a thousand times. But sometimes, it can be harder than you expect. Consider the experience a friend of mine had last week. My friend is a musician and was in the middle of a recording session that
When Technology Goes Too Far: How Not to Treat Your Customers Read More »
