Turned

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps […]

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How Aaron Bird Turned Bizible into the Industry Leader in B2B Marketing Attribution

Home Podcast How Aaron Bird Turned Bizible into the Industry Leader in B2B Marketing Attribution [podcast] Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. Hey everyone! On

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How TrueMan McGee Turned his Fitness Odyssey Into a Funky Fresh Spring Roll Empire

Sometimes you have to get tired before you can get successful — physically tired, mentally tired, emotionally tired — basically, just ready to make a major change. That was the case for TrueMan McGee, founder of Funky Fresh Spring Rolls. In his case, the change initially came in his personal life. But it eventually led

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How Blockchain Turned Into an Unassuming Billion-Dollar Industry

MichaelWuensch / Pixabay If you haven’t been paying attention to cryptocurrency, it’s the perfect time to start taking notes. Blockchain started in a very unassuming way. However, it’s now a billion-dollar industry. Here’s how it happened. Behind the Scenes of Bitcoin and Blockchain In May 2010, Laszlo Hanyecz made Bitcoin’s first transaction by buying two

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How Tesco turned its marketing strategy around

A case study showing how marketing helped this global retail brand move from struggling to surviving and prospering Even the most successful brands occasionally face choppy waters. One wrong move, or more likely, a succession of poor moves as competitors ‘up their game’ can lead to decline. When this happens, not only is the brand’s reputation

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Former NFL Player Turned Entrepreneur Talks About the Power of Instagram

In the summer of 2016, Facebook announced the “Stories” functionality for Instagram. Social media marketers quickly pegged Instagram Stories as a “clone” of Snapchat’s core feature. Facebook has since ramped up with even more clones for Messenger (Messenger Day), WhatsApp (WhatsApp Status) and Facebook proper (Facebook Stories). According to Business Insider, Mark Zuckerberg needs only

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