Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for […]
The lowdown on driving app downloads with Universal App campaigns Read More »
November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15
Best Practices for AdWords Universal App Campaigns Read More »
The struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad display, the Interactive Advertising Bureau (IAB) Tech Lab has released in limited beta an Open Measurement software development kit (SDK) that it hopes will become the standard for acquiring data about ad viewability
October 12th, 2017 Social media presents a complex world for content. No longer is the value of a video, article, photo, or idea measured by the judgment of professionals, but by the engagement of the people; the value of content is determined by its ability to perform. A video featuring exemplary storytelling, quality, and passion
This Video from Universal Showcases Irresistible Video Storytelling Read More »
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
Google Pushing App Install Campaigns To Universal App Campaigns Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and
Google AdWords Universal App Campaigns to Replace App Install Campaigns Read More »
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All
AdWords app-install campaigns to sunset as Universal App Campaigns take over Read More »
