The coverage by social listening tools is expanding beyond social networks, but there are few clear differentiators between vendors and social data is still not extensively utilized across customer companies. Those are some of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download […]
Social Media and the Beauty Industry: How the Beauty Industry is Riding the Wave Social media connects billions of people together on a daily basis. A great addition to society, users can talk to friends and family from across the world at any time they choose. But, social media is also connecting businesses and consumers
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Demand-side platform The Trade Desk is out this week with what it says is the biggest product launch in its history. So big, in fact, that it describes the launch as its Next Wave. There is a new level of artificial intelligence called Koa that the Ventura, California-based firm says offers more effective insights than
Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This
From Direct Mail to Predictive Intelligence: Riding the Technology Wave Read More »
Some have described blockchain technology as the “internet of money.” Yet many believe that only startup companies with ICOs (Initial Coin Offerings) can use blockchain technology in their businesses. The thought process is that older, well-established companies have no need for it. However, Fortune 500 companies including Walmart, IBM, and Microsoft have all launched blockchain initiatives, hoping
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News Feed Item Wpromote Featured in Forrester’s Elite Search Marketing Wave By Business Wire Article Rating: October 31, 2017 04:45 PM EDT Wpromote, the nation’s largest independent digital marketing agency, announced today that it has been named a Strong Performer in The Forrester Wave™: Search Marketing Agencies, Q4 2017. Wpromote scored the highest
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There was some skepticism over the idea that voice commerce would be the future of retail. This wasn’t surprising, given the limitations that AIs like Cortana and Siri exhibited. However, recent improvements made to the technology hinted that big changes are on the horizon and that it will affect customers’ retail interaction. Rise of Voice
L.A. Biz LA marketing agency Wpromote riding a wave of acquisitionsL.A. Biz“It adds great clients in the B2B and software space that are ripe for growth both inside and outside of the SEM/SEO channels of customer acquisition,” Wpromote founder and CEO Michael Mothner told me in an email interview. “It also brings great …Wpromote Acquires DemandWave,
LA marketing agency Wpromote riding a wave of acquisitions – L.A. Biz Read More »
If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount
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The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of
