mari smith

How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas. They laser-focus your industry’s attention on a key topic. As result:They attract influencers and prospects who otherwise may be unfindable or targetable Despite this too-good-to-be-true marketing opportunity you may not be able to attend all or any of the key conferences for your specialty. Among the top reasons for not attending …

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How To Encourage Social Media Followers To Join Your Audience

The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the …

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4 Social Media Marketing Influencers You Should Know

4 Social Media Marketing Influencers You Should Know In the last few years, digital marketing has shifted away from optimizing for robots and algorithms to creating a connection with actual human beings. Having a unique and engaging voice is a clear competitive advantage when you’re trying to get your brand to stand out from the …

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5 Top 2017 Marketing Trends And 2018 Marketing Implications

To understand the 2018 marketing implications, let’s examine the 5 Top 2017 Marketing Trends. The 2017 Top Marketing Trends were driven by 3 key challenges (Hubspot 2017): Generate traffic and leads Prove marketing ROI Secure sufficient budget Top 2017 Marketing Challenges – Hubspot Chart No surprise—every business, no matter how successful, needs to continually attract …

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Top 2017 Facebook Content – How You Can Improve Yours

While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform. The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Due to its global reach and …

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