When I tell people what I do for a living, using my title as “marketer,” I get a lot of nods. It’s a generally understood role and concept. But if I described my actual day-to-day work without labeling it, I suspect people would title my marketing role with a myriad of other names. As a […]
Is there a more ambivalent word in English than “artificial”? Some artificial things are clearly beneficial, such as artificial organs, artificial insemination as a fertility treatment, and artificial sweeteners as an alternative to sugar for weight and diabetes control. But in other contexts, “artificial” can have a negative connotation. Artificial people. Artificial ingredients. Artificial turf
Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in
Losing control of changes in a file is the stuff of nightmares. You know the deal: You craftily create copy, send it around for review amongst your peers, and then everyone starts sending back separate files with their comments. If you accept their feedback, you start implementing the changes in one of the documents –
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The event positioned the brand as a leader in technology innovation by creating interesting and engaging live video for GE customers. 4. Feature Behind-the-Scenes Clips One last way to use livestream video in B2B is to feature a “sneak peek” into the company’s inner workings. Why? Because when marketers are always trying to show the
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NOW UPDATED! This post on podcast advertising has been updated with new tactics for 2017. Enjoy! The proportion of Americans listening to podcasts has nearly doubled in the past nine years and is projected to continue growing for the foreseeable future. And since interest in podcasting has risen so sharply, an increasing number of advertisers
Have you ever undergone an audit? Technically, an audit is an “official examination” of something. We mostly know it in the context of the worlds of finance and taxes. We envision a consultant (or several) coming to our office, ripping our files out of our desk drawers, and going through them line by line to
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Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Social listening
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We’ll show you how you can use marketing automation this summer to ease your burden at each stage. 1. Attract prospects by strategically scheduling your social media content. For starters, use social media post scheduling to free up your time and deliver consistent messaging across your social platforms. While you’re lounging poolside, your marketing automation
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The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,
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