All SaaS companies start off small fish in a big pond. But little fishes can go far. Just look at Salesforce, HubSpot and Slack. We all want to turn into whale sharks like them. So how did they move up the food chain so fast? Well, they did some key things very well: Stood out […]
7 of the Best SaaS Promo Videos Show You How to Get Seen Read More »
With so much information overload on the internet, more and more users are rejecting long blocks of text in favor of easily consumable video content. But the video marketplace is ridiculously competitive, with 100 hours of new video content uploaded to YouTube every minute. How do you stand out among the hordes of cat videos,
How to Make a Video That People Will Watch Til the End Read More »
Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to really
Home Uncategorized How Animoto’s Brad Jefferson Reinvented the Video Creation Service (podcast) Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode, I share the mic
How Animoto’s Brad Jefferson Reinvented the Video Creation Service Read More »
Finding a great video backdrop is one of the most important parts of the production process. There are a lot of different elements that go into finding the perfect spot. Here are 6 things to consider before choosing an interview location for your video shoot. 1. Get Permission First Before thinking about the stylistic approach
6 Considerations When Choosing a Video Backdrop for Your Interview Read More »
A website video is just the tip of the branded-content iceberg Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website
You Don’t Need a Video for your Website – You Need Video Content for your Brand Read More »
FreshMinds recently teamed up with BPP in a fantastic project where we harnessed the power of video to better understand today’s teens. In our recent blog post, we explored how advantageous video was to our research. In just over just 7 days, the teens uploaded 180 videos and logged in almost 40 times each! We
Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we’ve come a long way from the herky-jerky, low-rez videos that barely buffered and frustrated viewers. Now,
11 Types of Video Content to Master in 2018 (and 2 for the Future) Read More »
Is online video part of your small business’s marketing toolkit? If not, you’re part of a shrinking minority. Not only is online video marketing popular with consumers, it’s also effective for marketers who use it, according to a new report. The State of Video Marketing in 2018 surveyed both marketers and consumers to get insights
What Can Online Video Marketing Do for Your Business? Read More »
So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just
How to Research Your Audience Before Producing an Explainer Video Read More »
