Retention

22 Companies Dominating the World with Content Marketing

It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the …

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5 Steps to Hiring (and Retaining) the Best Employees for Your Small Business

By Christine Alemany One of our clients introduced me to a new hire. My immediate thought was the client had hired a chief revenue officer because I could tell right away that he was a great salesperson. However, I was wrong. He was hired to be the chief marketing officer. As a marketer, I could …

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Acquisition and retention – why don’t they communicate?

Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever. However, as an industry we have a tendency to personalise exclusively based on the audience and its interests, without considering the messages we have already shown them or the messages we will show …

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How to Make a Video That People Will Watch Til the End

With so much information overload on the internet, more and more users are rejecting long blocks of text in favor of easily consumable video content. But the video marketplace is ridiculously competitive, with 100 hours of new video content uploaded to YouTube every minute. How do you stand out among the hordes of cat videos, …

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3 Strategies to Improve Employee Retention and Engagement

By Andre Lavoie You see your team being disengaged at work every day. They sit at their workstations, heads down and quiet—clicking mouses and tapping keyboards. Then they punch out. This could go on like this for a long time, and then eventually some people will leave. New employees will come in, and more will …

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