Believe it or not, YouTube is the second largest search engine in the world; only Google outshines it. And the user base for YouTube has long surpassed the one billion mark. So if you’re looking for ways to generate visibility for your brand, you could do a lot worse than to embark on a YouTube […]
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In 2017, influencer marketing successfully made the transition from being considered a passing fad to being allotted a well-deserved place in the modern marketing mix. Interest in the topic increased 90-fold from 2013. The success of influencer marketing lies in being able to break through the noise and content saturation in today’s digital environments by
When Facebook CEO Mark Zuckerberg recently announced the coming overhaul of the platform’s News Feed algorithm, he explained it with his company’s aim to ensure people’s connectedness and “well-being” when using the platform. As per “research”, he Zuckerberg put it, people feel happier and less lonely when they’re actively engaging with their friends online – and less
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Has America lost its fascination with the tech industry? An article that went viral on CNBC suggests that the bloom is very much off the rose. Fashioned as a letter from a disappointed dad to an misguided son, it blasts the tech world for its miscues over the past year, from frat-boy antics to a sometimes
Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing. They are: Content: Gives context to brand message based on a medium. Communication: Is
The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves. The Internet has given companies unprecedented opportunities. One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal
Want personal data about your customers? Just ask! Read More »
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups and small businesses to large international businesses, we can all learn from their focus on
In the past few years, the back-end technology powering artificial intelligence has improved significantly. Implementations of AI are spreading rapidly across the modern economy, with my small business right alongside. Everything from voice-controlled assistants–including Alexa, Cortana and Siri–to smart-enterprise platforms like Salesforce’s Einstein. Expectations have reached an all-time high, and serial technologists are optimistic about
Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would
Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave
Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels Read More »
