App

Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices

Channel: CMO Zone, Marketing Day, SEO BLOG /

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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The lowdown on driving app downloads with Universal App campaigns

Channel: SEM, Google, Google: AdWords, Google: Mobile, Mobile Marketing, Paid Search Column, Search Ads, Search Ads: Mobile Search, SEO BLOG /

Universal App campaigns (UAC) help you find new app users across Google’s largest properties: Google Play, Search, YouTube and Gmail, as well as millions of websites and apps across the Google Display Network. Back in August, Google (my employer) announced that all app install campaigns in AdWords are becoming UACs. Whether you’re starting UACs for

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YouTube Director app no longer available after only 6 months since its launch

Channel: Video, Google: YouTube, SEO BLOG, video /

Six months after launching the YouTube Director app, Google has shuttered the video ad-creation tool designed for SMBs. The following message was posted on the YouTube Director Help page: The YouTube Director for Business iOS app will no longer be available as of December 1, 2017. After that date, you’ll no longer be able to

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Apple launches ‘set it and forget it’ Search Ads Basic for the App Store

A-Post to Marketing Land, Apple, Channel: Mobile, SEO BLOG /

Apple says it will bring more installs with less effort “at a predictable cost.” That’s how the company is pitching its new Search Ads Basic offering. Apple rolled out Search Ads for the App Store in September 2016. Since that time, Apple has seen significant adoption by developers seeking to drive app downloads. Search Ads Basic

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Target Adds Wallet to Mobile App, Should Your Small Business Do the Same?

SEO BLOG, Technology Trends /

Target (NYSE: TGT) just announced the integration of Wallet to its Target App. This new capability will further extend the digital experience while customers are shopping in its stores. With this app, Android and iOS users can use their mobile device to just scan at checkout. The app also includes Target REDcard and Cartwheel to

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Snapchat Releases New Report on the Popularity of the App Among Sports Fans

SEO BLOG /

As part of Snapchat’s effort to boost advertiser interest, they’ve been commissioning research reports to better highlight the potential of the app’s audience. They recently published a report on Snapchat’s unique audience – users who are more commonly active on Snapchat than they are on other platforms. Their latest report looks at another subset of Snapchat

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How to Get Shoppers to Download Your Retail App

Business, ecommerce, mobile app, Online Marketing, retail app, SEO BLOG /

Now that the holiday season is fast approaching, retailers are doing everything they can to attract consumers. But what they’re not doing is getting consumers to shop using their retail apps. According to the latest Pulse of the Online Shopper report from UPS, four out of every five shoppers around the world have used a retailer’s

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Best Practices for AdWords Universal App Campaigns

AdWords, App Advertising, Best Practices, Display, Display Network, Google AdWords, How To, How To Guides, Mobile, PPC Strategy, SEO BLOG, UAC, Universal App Campaign, Universal App Campaigns /

November 24, 2017 PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15

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