We’re living in a new reality. For decades, companies dictated their interaction with consumers. Brands chose how they would communicate and when to deliver messages. However, the consumer climate has dramatically changed. Technology has enabled and empowered customers to control the types of conversations they have with companies. The rising issue is that most companies […]
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like
How the Hidden Work in Your Emails Kills User Engagement Read More »
Getting people to find your blog is only one side of the story. Keeping them for a while is another side of it. While increasing the visibility of your blog and making it easy for people to find is a tedious task, the saddest part comes when that visitor you worked so hard to earn,
12 Simple Ways to Boost the Audience Engagement Level of Your Blog Read More »
Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and
When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on
The Importance of Pairing Analytics with Engagement Read More »
Did you know that there are currently over a BILLION active websites on the internet today? They keyword here is ‘active’. That means over a billion websites and blogs are constantly creating content and making it extremely hard for you to stand out from the crowd or even rank in the search results. it’s not
5 Examples of How to Increase Engagement, Traffic and Branding in 2017 Read More »
This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for
In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement Read More »
Your customers are everywhere. They are learning about your products from display ads, researching your brand on social media, and signing up for your email campaigns to get the latest product updates. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels
The 5 Step Approach to Cross-Channel Customer Engagement Read More »
It’s funny the things you pick up as you spend more time in an industry. Little ideas, strategies, and patterns that are usually completely lost on you in the beginning stages but that the “experts” all seem to know. The blogging industry is no different. There are so many details that, once discovered, make a
Discover The One Detail that Boosts Your Blogging and Marketing Engagement – Every Time Read More »
