People in my family are not known to be wallflowers — or keep their opinions to themselves. They’re charming and rowdy and rarely quiet about their positions on anything. Most times, it makes for fun and witty banter. Other times, the conversation can take a sharp turn down a dark alley (like when my super conservative, Donald Trump-loving […]
How to Navigate Difficult Conversations During the Holidays Read More »
One-third of small business owners work at least three of the six major holidays in the US. This was the finding of a survey by the direct funding platform Kabbage. Kabbage’s new survey reveals several work/life balance issues related to the sacrifices small business owners are willing to make. The research involved surveying 400 small
One-Third of Small Business Owners Work Half of the Major Holidays Read More »
Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows
The most wonderful time of the year is here, and for those of you putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff. If you’re wondering why you should advertise on social, consider this: Each month, 2
How to Make the Most of Social Ads During the Holidays Read More »
You may be starting to think about what to get your employees as a nice holiday gift. Cash? Gift cards? What Your Employees Want for the Holidays According to a just released survey from Randstad US, the one thing employees loved most about the holidays was having some time off from work. In the survey,
All Your Employees Want for the Holidays is a Little Time Off Read More »
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and
3 last-minute Google Shopping tricks to level up your account for the holidays Read More »
The holidays are upon us, which means content marketing should be on every marketer’s mind. One of the great things about this time of year is that it allow marketers to provide customers with additional content value. Content, the right type, has the power to enable customers to save time, check off items on
With the start of November, the holiday season is on everyone’s minds. For some, this means increased engagement and customer service inquiries on the rise. In this week’s #SproutChat we talked about planning social content for the holiday (plan early, plan often), UGC and global recognition of holidays. Start Planning Early Try to get ahead of
The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: If you spend a lot of time trying to appeal to a locals-only market, SMX East features a number of sessions that you’ll find valuable above and beyond the great content you’ll experience over
With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shopping period of the year. With Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you maximize your affiliate marketing campaigns this
Affiliate marketing strategies for success during the holidays Read More »
