Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local […]
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Brand Stortytelling: Reaching Your Audience on a Personal Level When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call
Brand Stortytelling: Reaching Your Audience on a Personal Level Read More »
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!) Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season. Unlike Search and
3 last-minute Google Shopping tricks to level up your account for the holidays Read More »
The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only
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Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new
How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level Read More »
Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores in one place,” according to an Advertising Age report. The effort shows people of all ages and walks of life in the often-painful process of describing a product for
Can Google Express help traditional retail level the playing field with Amazon? Read More »
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Level 12 Spicy Noodle Challenge At Ramen Yamadaya On this episode of the Dot Com Lifestyle vlog, Oscar and I headed to Ramen Yamadaya to try the Level 12 spicy noodle challenge. We had 20 minutes to finish of a bowl of the spiciest ramen in the world. If we succeed, the meal is free
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What should brands be thinking about in the second half of the year to take their social media marketing to the next level and create standout digital customer experiences? What many traditional marketers don’t know is that the world of social media marketing is changing rapidly. The ways brands use social to engage with customers
4 easy ways to take social media marketing to the next level Read More »
